The 7 Goals Every Creative Business Owner Needs to Set in 2020

Here they are: The 7 Goals Every Creative Business Owner Needs to Set in 2020 

1. Commit to finding an accountant who specializes in small business. This is a good goal for any year, but this year especially! There are a lot of changes coming to the tax code this year that specifically affect small businesses, and you’ll need someone to help you navigate the new waters and make sure you are making the most of your decisions.

(Stuck setting goals for 2020? Grab our FREE goal setting worksheet and checklist by clicking the image below!)

Click to get the free checklist!

2. Calculate the total costs of one of your goods or services and find a way to reduce them by at least 10%. A business rarely becomes unprofitable from one bad decision, but rather from a bunch of small bad decisions made over and over. So many businesses struggle over time simply because they were “$100 dollars-ed to death.” They spend $100 here and a $100 there without thinking about it and suddenly all of their margin is gone. Narrow in on just one product to start and brainstorm ways you can reduce your costs.

3. Do a FB LIVE once a month. I get it… video is scary. And LIVE video is even scarier than that. But nothing is getting more traction with audiences right now than video…especially when you’re using that time to pour into people with helpful content and ideas. Think about your customers and what they need help with… now hop on and film a quick 5-10 min FB LIVE with some ideas for them! Let them see your face, let them SEE you helping… and you’ll be amazed at how that comes back to you!

4. In the same way, make sure you are using IG Stories. This is such a powerful way to check in with your audience daily and share your life behind the scenes, beyond just trying to sell them something. Remember this: when a person sees your product, they become a customer….when they see your HEART, they become loyal for life. If you’ve never done an IG Story before, it can be a little awkward talking into the camera on your phone…but I promise, it DOES get easier & pretty soon it will be second nature!

(Stuck setting goals for 2020? Grab our FREE goal setting worksheet and checklist by clicking the image below!)



5. Give up your bookkeeping. In the same way that I think you should have an accountant who specializes in small business, I think that bookkeeping should be one of the first things on your “what to outsource this year” list…preferably to an accountant who does BOTH. Our accountant does monthly bookkeeping for us and sends us monthly profit & loss statements so we know we’re on track. Because she does both, it also means our year end tax meeting takes about 30 minutes and is a total breeze. Before you say you can  I just learn Quickbooks, I want you to remember that is not a CEO move. Your time is SO much more valuable spent somewhere else- like being the visionary and steering the ship in your creative business.

6. Unfollow. If there is someone who pretty regularly makes you feel worse after seeing a post from them- whether that’s from your own comparison OR they just actually are one of these people who uses social media to impress not empower-do yourself the best favor in the world and just. stop. watching. Unfollow! You will be AMAZED at how much creative energy and freed up head space you’ll get back when you remove that toxic influence from your feed. Make the choice in 2020 to only follow people who make you feel inspired, uplifted and energized to go do GOOD things in your own life/business too.

7. Quit Something. In the wise words of Bob Goff, “It’s Thursday…quit something.” Every single one of us creative business owners has something in our business we’ve been holding on to just because we think we “should” do it…even if it’s not profitable, rewarding or joyful. It’s 2020…quit that.

Want to keep digging in on goals that matter, listen to this absolutely FIRE podcast episode about how Real > Pretend with Jen Hatmaker on The Mary Marantz Show


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